How to Offer Free Shipping as a Small or Medium Business

Discover how free shipping can improve your business performance, increase conversions, and keep customers coming back.

Online shopping has revolutionized the way people shop, and free shipping has become a game-changer for small and medium-sized businesses (SMBs). In this guide, we’ll explore the benefits of offering free shipping. We’ll learn how any business can implement and optimize a zero-cost shipping strategy that boosts business.

Why Free Shipping Matters for SMBs

Offering shipping at no cost has become a customer expectation, with many shoppers even abandoning their carts if it’s not offered.

SMBs that provide shipping to their customers at no additional cost can gain a competitive edge. This increases both conversion rates and customer loyalty. In a saturated market, free shipping can be the deciding factor for customers. This makes it essential for SMBs looking to stand out.

How to Offer Free Shipping Without Breaking the Bank

Minimum Threshold

Implement a minimum order thresholds to offset shipping costs. This means encouraging customers to spend more by offering free shipping on orders above a specific threshold. This tactic can help cover shipping expenses and increase the average order value.

Flat Rate

Choose flat-rate shipping for predictability and simplicity. With flat-rate shipping, you pay a fixed price regardless of package weight or destination. This can make it easier to absorb shipping costs and offer customers shipping for free.

Seasonality

Offer free shipping promotions during holidays and special events. Limited-time shipping promotions can drive sales and attract new customers without burdening your business with year-round shipping expenses.

Using the Right Tools

Utilize rate shopping platform, like Inex, to find the best shipping rates. By comparing shipping rates from various carriers, Inex’s platform helps you secure the most cost-effective option. This enables you to offer free shipping without straining your budget.

Tips for Marketing Your Free Shipping Offer

Promote free shipping on your website and product pages. Make sure your shipping offer is visible throughout your website, enticing customers to complete their purchase.

Use email marketing to inform existing customers of shipping promotions. Send targeted emails to your customer base, announcing free shipping offers and encouraging them to shop.
Leverage social media to reach new customers with your shipping offer. Promote no-cost shipping on social media platforms like Facebook, Instagram, and X to expand your reach and attract new customers.
Consider affiliate marketing and influencer partnerships to expand your reach. Collaborate with influencers or affiliate marketers to promote your shipping offers and introduce your brand to a wider audience.

Conclusion

Offering free shipping can greatly benefit your SMB by increasing conversions and building customer loyalty. It is a reliable marketing tactic that helps your brand stand out from the competition. Moreover, instituting a free shipping strategy encourages purchase behavior while impacting the average cart size. With the right approach, free shipping will help you stand out in the market.

Inex | 09.06.2023